The digital approach to advertising has been reported as a key factor for the growth of India’s Media and Entertainment Industry. This indicates the rising demand for proficient Advertisement Designers. This C-Tech Higher Diploma course will enlighten you about the science behind advertising and the art that goes into its execution.

It covers the expertise and meticulousness with which plans are drawn, the process of ideation, the detailing behind executions, the thinking behind the use of mediums and the firepower that each one of them delivers. Also as part of this course, the students will learn how to prepare their portfolio and how to present themselves as a complete advertising professional.

ADVERTISING DESIGN CONTENT

Level 1

• Visualize and compose effective presentations
• Express using Digital photography
• Work with letters, colours, illustrations, images, etc to create effective designs
• Create ads for newspapers, magazines and billboards

Level 2

• Manipulate images to suit the target ad and medium
• Develop UI designs and various Web elements
• Develop ad banners and Interactive ads for the web
• Develop interactive elements and engaging presentations

Level 3

• Create 3D objects and simple special effects
• Write creative briefs, script a story for production and shoot it by using a digital camera
• Edit audio and video to emphasize on time and mood
• Design and develop a television advert

Level 4

• Understand the power of each advertising medium
• Demonstrate the understanding of research methodologies
• Plan advertising strategies for a product/service
• Execute campaigns through Print medium, Radio spots, TV commercials and online medium
• Create online and offline advertising materials
• Generate advertising ideas specific to each medium and also write advertising copy

COURSE HIGHLIGHTS

PLACEMENT OFFERED